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Built In, a community of startup and tech companies, partnered with JB Creative
to help their community produce tailored, consistent, and compelling imagery
to help recruit top talent in a competitive landscape.

 

Client: Built In Chicago

Tech Sector Talent Recruitment

Project Scope

  • On-location photography & lighting package

  • Image post-production

  • Online delivery & post-shoot support

The ask: To create custom and dynamic images of workplace environments in a wide range of Chicago-area tech startup companies. Images continue to be used to help recruit prospective employees in a competitive national market.

The Process: 

  • Pre-shoot consultation: With a variety of projects within our partnership, a crucial step for each new opportunity is to ensure there is a clear understanding of the application of the project. 

  • Scope of work development and review: JB Creative then identifies the lighting needs, and hourly estimate for the project before engaging.

  • Shoot: By leveraging our partnership, JB Creative is efficient in producing the shoots, saving the client time and money. 

  • Post: Through image creation and editing, JB Creative refined the raw photos into a curated collection of usable images that work perfectly within the guidelines of the intended application. 

The Finished Product: Incredible environmental photos and portraits to be used in a variety of applications both for Built In and the community partners.

 

Assignment: Kin+Carta

Kin+Carta is a versatile tech-centric firm offering management consulting, digital marketing and industry software design.

Assignment: CAT Digital / CATerpillar

Cat Digital is the digital and technology arm of Caterpillar Inc., responsible for bringing digital capabilities to their world of yellow iron, seen at construction sites around the world.

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