To better demonstrate the impact of his brand, Ross Morgan commissioned JB Creative
to capture the energy of one of InsideOut Personal Training’s sessions.
Client: InsideOut Personal Training
Personal & Sport Specific Training
Project Scope:
Pre-shoot consultation & creative direction
On-location photography & Lighting Package
Image post-production
Online delivery & post-shoot support
After making the change from engineer to entrepreneur and fitness coach, Ross Morgan dedicated his life to impacting his client’s life from the Inside Out. He wanted to capture the core behind his brand through imagery used throughout his website.
When JB Creative was presented with the fact that Ross was not too keen on being photographed, the first step was to develop a sense of trust and create an environment that would be comfortable for him. For this, we turned to his gym, incorporating the mobility and strength-training exercises Ross does with his clients at InsideOut Personal Training.
Following post-production, we were able to present environmental photos that help create an immersive experience for users visiting InsideOut Personal Training’s website.
Our work in action
“I was very nervous for my first photo shoot,
but JB creative Helped me feel comfortable.
I thoroughly enjoyed the shoot
and love the photos!”
— Ross Morgan, InsideOut Personal Training