Client: Akuna Capital

Financial Technology Services
& Derivative Market Creation

Project Scope: 

• Pre-shoot consultation & creative direction

• On-location photography & lighting package

• Image post-production

• Online delivery & post-shoot support
  

The Ask: Produce images that captured the culture of Akuna Capital to use in the updated company website.

The Process: 

• Pre-shoot consultation: A deep-dive into Akuna Capital’s mission and messaging, review of company brand-standards, and discussion of the overall style and approach of the shoot. 

• Scope of work development and review: JB Creative created a custom package outlining the creative direction of the shoot, the time needed, and the expected date of deliverables.

• Shoot: JB Creative captured a variety of candid and staged settings providing a multitude of looks that captured their workplace culture. The shoot also included headshots for all C-level executives.

• Post: Through image creation and editing, JB Creative refined the raw photos into a curated collection of usable images that could work in a variety of portrait and landscape renderings.

The Finished Product:  A focused and targeted website full of engaging photos that positions Akuna Capital to strategic partners and new recruits.