Looking for fresh website imagery, Akuna Capital partnered with JB Creative
to create compelling and authentic content to reflect their values and workplace culture.
Client: Akuna Capital
Financial Technology Services
& Derivative Market Creation
Project Scope:
Pre-shoot consultation & creative direction
On-location photography & lighting package
Image post-production
Online delivery & post-shoot support
The Ask: Capture images of company culture and employees in the newly renovated 26th floor of their downtown Chicago office.
The Process:
Pre-shoot consultation: Through meetings and conversations, develop an understanding of the new image needs for the client, and how the images will communicate the company’s brand and mission.
Scope of work development and review: JB Creative created a custom package outlining the creative direction of the shoot, the time needed, and the expected date of deliverables.
Shoot: JB Creative captured a variety of candid and staged settings, documenting the client’s new work spaces and amenities, in addition to highlighting employee diversity. The shoot also included headshots for all C-level executives.
Post: Through image creation and editing, JB Creative refined the raw photos into a curated collection of usable images that could work in a variety of portrait and landscape renderings.
The Finished Product: A focused and targeted website full of engaging photos that positions Akuna Capital to strategic partners and new recruits.
“JB CREATIVE WAS EASY TO WORK WITH
AND HIGHLY PROFESSIONAL. OUR WEBSITE
HAS NEVER LOOKED BETTER.”
— Elizabeth Gilder, Director of HR
